Privacy Policy - Ground Games Studio

Ground Games Studio ("we", "us", or "our") is committed to protecting the privacy of all users ("you", "your") who play our games and use our services. This Privacy Policy explains how we collect, store, use, and protect your information when you interact with our products and services. By using our games, you agree to the practices described in this policy.

Advertising Practices and Data Usage

We believe in clear communication about how advertising works in our games and how we utilize data to enhance your overall experience. When you engage with our gaming services, we may gather specific data points related to your gameplay habits and preferences to deliver advertising content that's more aligned with your interests. This includes device-specific identifiers (such as your google serviceID(GAID) on Android devices) and insights into how you interact with in-game content and promotions.

We do not participate in the sale, trade, or rental of your personal information or device identifiers to external parties for their independent marketing initiatives. Any information collected for advertising purposes is used solely to improve your interaction with our games and to present you with content that matches your gaming preferences.

To deliver these tailored experiences, we may work with select third-party advertising partners. These partners are contractually obligated to maintain the confidentiality of your information and are only permitted to use it for the specific purpose of providing advertising services within our games.

You maintain control over how your information is used for interest-based advertising. For users located in regions with specific data protection regulations, including the European Union, European Economic Area, United Kingdom, and Switzerland, we will only use your information for personalized advertising if you have explicitly given your consent.

Information Collection Practices

We gather different types of information to enhance your gaming experience and ensure our services function properly. This information falls into several categories, each collected with specific purposes in mind.

Account-Related Information

When you create an account to access our games or services, we may collect personal information that you voluntarily provide, such as:

Username and display name
Email address for account verification and communication
Date of birth to enforce age restrictions and content appropriateness
Profile picture or avatar if you choose to upload one
Payment details when making purchases (processed securely through third-party providers)

Device and Technical Data

When you download, install, or play our games, we automatically collect certain technical information about your device and usage patterns:

Device model, manufacturer, and operating system
Unique device identifiers, including Google Advertising ID (GAID) for Android devices
Network information, including IP address and connection type
Game installation and update history
Hardware specifications relevant to game performance
Error logs and crash reports to identify and fix technical issues

The Google Advertising ID (GAID) is collected solely for the purpose of providing personalized in-game advertising and measuring the effectiveness of marketing campaigns. You can reset your GAID or opt out of personalized advertising through your Android device settings at any time.

Gameplay Information

To improve our games and provide a better experience, we collect data about how you interact with our games:

Progress through game levels and achievements unlocked
Gameplay statistics, scores, and time spent playing
In-game purchases and virtual item usage
Preferences and settings you select within the game
Social interactions with other players (if applicable)

How We Utilize Your Information

The information we collect serves multiple purposes, all aimed at providing you with the best possible gaming experience:

To create and manage your account, enabling access to our games and services
To personalize your gaming experience based on your preferences and gameplay patterns
To improve game performance and fix technical issues
To develop new features and content that align with player interests
To provide customer support when you encounter problems
To offer in-game advertising that may be relevant to your interests (using GAID where applicable)
To prevent fraud, cheating, and other activities that could harm our community
To comply with legal obligations and protect our users and services

Sharing of Information

Ground Games Studio does not sell your personal information to third parties for marketing purposes. We may share your information in the following limited circumstances:

With trusted service providers who assist us in operating our games and services, under strict confidentiality agreements
With payment processors to handle transactions securely
With advertising partners for the purpose of delivering personalized ads, using identifiers like GAID in a way that does not reveal your personal identity
When required by law or to respond to valid legal requests
To protect the security and integrity of our games, users, and business

Data Security Measures

We implement industry-standard security protocols to protect your information from unauthorized access, disclosure, alteration, or destruction. These measures include:

Encryption of sensitive data during transmission and storage
Secure authentication systems for account access
Regular security audits and updates to our protection systems
Access controls limiting who can view your information within our organization

While we strive to protect your data, no security system is completely impenetrable. We encourage you to use strong, unique passwords and keep your account information confidential.

Your Rights and Controls

You have several options to control how your information is collected and used:

Access and update your account information through your profile settings
Adjust your advertising preferences, including resetting your GAID or opting out of personalized ads through your device settings
Request a copy of the personal information we have collected about you
Request correction of inaccurate information
Request deletion of your account and associated data
Opt out of marketing communications by following the unsubscribe instructions in our emails

To exercise these rights, please contact our privacy team using the information provided below.

Data Retention

We retain your personal information for as long as your account is active or as needed to provide you with our services. When you delete your account, we will remove your personal information unless we are required to retain it for legal, tax, or regulatory purposes, or to protect our legitimate business interests.

Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. When we make material changes, we will notify you through in-game notifications, email, or by posting a notice on our website. The "Last updated" date at the top of this page indicates when the policy was last revised.

Contact Information

If you have questions or concerns about this Privacy Policy or our data practices, please contact our privacy team:

contact@groundgamesstudio.com

You can also reach us by phone at +44 07783078975 or through the support function in any of our games.